BY Debra Walton Chief Content Officer, Thomson Reuters
Branding is crucial to succeed in today’s business world; strong parallels can be drawn between how corporations and individuals create them. The measures by which we judge a company, such as quality, service, reputation, etc., are also relevant on a personal level. In other words, it’s no longer just the product — your skills or your job title — that count. Having a strong brand means standing apart from the crowd because of other attributes.
A personal brand may sound like a foreign concept; however the underlying truths should strike a chord with all budding professionals. At the core is the strength of your product, and how you continue to hone the skills and talent that comprise it. Amplifying your personal brand is a process by which you overlay it with other attributes that attract positive attention, including the way you dress, your impact on others, and stepping up to and out into opportunities that present themselves.
So how do you start building a brand in the first place?
Plain & Simple 